Attack of the Video Content

Do you have an inkling what influencer marketing is?


Influencer marketing, I guess, is when a brand with an expansive and powerful Internet presence helps a newcomer gain exposure by sharing the smaller brand under the umbrella of the major brand who is widespread across the world wide web on several channels.


When the Hulu video streaming service was becoming a monster, I know they experimented with following various Twitter peeps in order to help make themselves a household name.


November 28, 2016
Hulu among other Twitter followers

Now I see commercials on TV for Hulu that make it seem all the more like a juggernaut, but for some time they were most alive in my mind as the entity on Twitter that seemed to be joking around all the time waiting for all those people to start transplanting their attention to Hulu instead of all the other options for video entertainment that likewise wanted consumer dollars in exchange for a wild consumption experience of the most dynamite video to be found.


Hulu kept adding all kinds of classic TV shows to their roster line-up, and beginning with The Handmaid’s Tale began to fill its slot of originals with more and more series, like Marvel’s Runaways.


It felt to me like the underdog Hulu challenging the king of paid content, Netflix, for a portion of its subscriber base.  Who had the best originals, Netflix with its incredible budget and seeming out-of-control finger on the market with a business model set to break all records?


But what happened… this is surely a simplistic interpretation of what was actually experienced… the Harvey Weinstein effect rocked the entertainment industry and pretty soon many respected actors were back to the drawing board.


I am not an analyst, but are these two events connected in any tangible way?


Netflix established an extraordinary budget for its current and future programming, all growing from a point of origin that was one particular Netflix original that was historical for being the first there was.  It was House of Cards starring Kevin Spacey.


Spacey came under stern criticism and was let go, costing Netflix a ton and generating at least a little bad publicity.


With their very first entry as a Netflix original series becoming a distraction, I felt I was seeing Hulu rise up in response and setting their sights on becoming a major competitor in the wake of the scandal around Spacey.


It can’t have been that direct a transition, I don’t think, but I would infer that with the breakdown of Netflix’ House of Cards at a critical time, when Hulu was beginning to launch its new originals, I think it certainly meant the time was right for Hulu to begin to market itself more traditionally, rather than with its jovial influence marketing that resembled stunt tactics.  Maybe Hulu still does play with influence marketing, I’m not sure, but all of a sudden it seems like all the more professional a brand than it had been previously when it was a minor competitor to the juggernaut Netflix.


Hulu’s The Handmaid’s Tale also demonstrated its penchant for winning many major awards and on top of that, it carried with it a feminist zeitgeist that was all the more effective in the face of the Weinstein effect that was leaving men everywhere clutching their walking papers.


November 16, 2017
A year later Hulu unfollows

These days when I see the TV ads for Hulu I smile.


I think the video streaming market is mad, but it is interesting to see that there have been many measurable changes in it in the last several months as Hulu grew into its mode of expansion and gained tons of credibility.


It will be interesting to see if there are more upstarts as entertainment continues to change.


Today’s WordPress Daily Prompt is the word inkling.


Trying To Establish a Productive Rhythm

If you’re a blogger, you may have had the experience of finding out that you’ve been away too long, when you haven’t been posting and all of a sudden you try to return to it.


WDnet Studio

In the past my blog has had its origins in a few different sources, and I see the point of doing research to try to sound accurate, but the sense of whimsy I have keeps me returning to the WordPress Daily Prompts and the Weekly Photo Challenges, because they are a ready and enduring source of ideas.  I want to briefly touch on the point that yesterday was a Star Wars Day, which was fun because countless man hours were lost to the myriad of Star Wars source material and inspiration which is similarly enduring to WordPress, and definitely a lot bigger.


I now have 1K followers on Twitter, which I will work to preserve as that is the voice I have in this world, and I will wield it responsibly and ethically.  Lately, I’m tweeting a lot about Hulu, which I think is the up-and-comer in Internet television, which is where television audiences are going when they want television programming (the Internet).  I’m also touching on content as an idea in itself, which is what you’re probably quite familiar with, the information and material posted on the Internet with the intention to attract attention and interest in it.  Lastly, I’m making a few references to blogging and to social because I feel that represents that I have my hand in these areas, even if I am working on an amateur level.


Annie Spratt

Today’s WordPress Daily Prompt is the word, “lifestyle.”  WordPress is a blogging platform which promotes inclusion, and it goes hand-in-hand with social because a ready way to share blog posts is on social, and if you have good SEO you can get traffic from around the world wide web.  I don’t do this for the traffic, but there are times here and there I get feedback from readers that makes my day.  The culture of social and blogging, hand-in-hand with other cultural activities like having an affection for Star Wars, or being part of the video game community (such as taking part in Twitch), are interrelated on many levels, and those are the levels, the levels almost of “consciousness,” really, that I have, which I don’t think are untypical of someone my age and with my background.


I don’t want to say too much today, except that I am beginning a new time in my life on social, which is having the 1K following on tried-and-true Twitter (which is somewhat maligned), and also being in the era not just of mobile and video but also of the return of Star Wars in a big way, which when all added up together make me feel like the loose ends of my life to date somehow correlate and make sense to me, when I am reflecting on what is happening in my awareness.  I am basically returning to recap some of what I am doing in my personal life, and if you have feedback for me, the question I think I might put to you is whether to be commenting on fellow WordPress blogs.  I am not sure whether the practice of leaving comments on WordPress blogs is a good idea or not.  To me, there isn’t enough time in the day to do everything that needs to be done, and I know that many, many people are in that boat, too, and there are numerous advisors who have counsel on what It takes to structure more activities in the course of the week.  Occasionally I offer advice, but not all the time.  Mostly I sound what’s on my mind when I take the time to blog.  If you happen to read this, and you enjoy it, feel free to, “like,” “follow,” and/or comment.  Have a nice day and all the best to you.  Thank you!  Cheers.

5 Reasons You Should Be Talking about Hulu

Benjamin Faust

I’d thought that television and film on the Internet was getting to be conscientious. Consider that joining a service like Hulu, which is inexpensive and is comprised of both original and established programming, is a step you can take to keep yourself involved in enjoying entertainment that is among what you can think of as the going thing. After Christmas shopping, dinners, decorations, and other necessary evils of this special time of year, you can easily find yourself bills paid, gifts purchased, letter to Santa safely penned… with little left in your pocket. That being said, with your Hulu subscription, some “you time” with the streaming video service could be what you need to keep the holiday cheer. So here you are with what I’m thinking you can say about Hulu.

It’s important to your friends that you’re having a good Christmas.

You know it was worth it. Everything you put into Christmas, the gearing up for the most expansive holiday of 2016, which is to say the scramble, the mad dash, will most definitely pay off when the calendar gets to 2-5. Until then, with the carols, the repeated last-minute visits to the mall (and to the liquor store), and tip-toeing through the nuisance moments every Christmas brings, it might be right to get cozy with Hulu, so that if anyone comes to you asking, “Where were you?”… you can answer in all honesty that you’ve found the best thing to watch in your downtime. This is a conscientious thing to do.

Moving off television (and Blu-Ray) to Hulu means you’ve found fun, quality programming, thrills and what whets your appetite for more distinctly different styles of pictures.

The channels on television are unwieldy compared to the organization you enjoy with Hulu. On Hulu, you have access to both quality video and a goodly number of movies you may simply not have heard of. If you are shy, you can probably pretend to be watching the best and the most acclaimed, when you are really indulging… whatever it is that leaves you feeling conscientious.

Making small talk about what’s best in original content on the Internet is more impressive if you have some familiarity with originals on Hulu.

Hulu doesn’t just present what’s already been seen. There is original programming exclusive to Hulu. Some of it is prestigious. While there is rampant competition in original TV series, Hulu is comparatively inexpensive, for the value it offers. Bear in mind, if you have been tinkering in the realm of the competitors to Hulu, when you are talking with Hulu subscribers, the best advice for you might be to politely acknowledge the subject and then to move to the next drink table.

As Santa gets ready to ride all around the world, you can join in the journey by picking from great videos. No one can accuse you of being a snob. You can sound like you’re an experienced viewer though you’ve never come close to Cannes.

You will be able to find your own peace and quiet in your own corner of the world watching video with Hulu. No matter what this year’s Christmas festivities bring, you have an instant reprieve that you need to get back to the show.

If you enjoyed what I have to say, let me know by “liking” this post. Thanks for reading and I hope to see you back!

Luis Llerena